Amy Bucher

My mission: Make psychological science accessible and fun for anyone working in the design of products and experiences that change people's behavior.

About me: Amy Bucher, Ph.D., is Chief Behavioral Officer at Lirio, which unites behavioral science and artificial intelligence to move people toward health behaviors. Amy crafts engaging and motivating solutions that help people change behavior to achieve personal goals, especially related to health, wellness, learning, and financial well-being. The digital interventions Amy has helped design include health risk assessments, chronic health management programs, behavioral health interventions, and wellness programs.

Amy has also worked on custom programming to support medication/therapy adherence and lifestyle changes for patients using specialty medications, medical devices, or other intensive treatments. Her research interests include motivational design, patient and user engagement, happiness, how social relationships influence health and well-being, and cross-cultural behavior change strategies. Prior to joining Lirio, Amy was Vice President of Behavior Change Design at Mad*Pow, Senior Strategist for Speciality Pharmacy with CVS Health's Digital Innovation Lab, and Associate Director of Behavioral Science for Johnson & Johnson Health and Wellness Solutions Group.

Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor.