G.Kalyan Kumar

The author, G. Kalyan Kumar, is a business journalist and editor living in New Delhi, India. He is the founder and Editor of the business news portal: BUSINESS VIEWS www.businessviews.in

Mr. Kumar has been in the media for more than two decades and worked with many media brands such as Financial Express, International Business Times, and The Diplomatist. Mr. Kumar has a special interest in many niche areas including technology, and healthcare media.

The book, “PR: The Booster For Business Growth” is the outcome of studying the dynamics of many brands and enterprises and tracing a connection between the success stories of many of them with their aggressive PR initiatives. The author sees a bright scenario in PR as new opportunities like digital PR are helping businesses with a level playing field to undertake effective promotions compared to the past when big businesses alone had that privilege.

Kumar is also the author of “Sai Baba—The Wish-Granting Saint Of India” available on Amazon in both Kindle and print versions. The quest to understand the essence of the Sai cult from a detached perspective led to the writing of that book. The author has been an ardent devotee of Shirdi Sai Baba. During the official stint in Mumbai in the late-1990s he came closer to the Sai faith and was a regular visitor to Shirdi Sai temple near Pune.

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