Rick Foster

For over 25 years I forged a career as a successful copywriter. Twenty of those were as part-owner and founder of Tank, a creative agency that strived to make a meaningful difference through their work. Carrying on this ethos, I left Tank to pursue my passion for picture book writing, and through drawing on my own experience wrote my first picture book, Why Worry Wally? to help kids talk about and cope with their worries and anxiety.

I'm a strong advocate for mental health, in particular anxiety in children and men, and extremely passionate about de-stigmatising issues around mental health.