David McDonald

David McDonald is a founding partner and the CEO of LIFT, a healthcare design and marketing firm devoted to the unique cause of patient-centered communication and experience design. LIFT specializes in human-centered insights and strategy for patient advocates and marketers seeking to impact Share of ExperienceŽ. LIFT is particularly attuned to the needs of hospitals and health systems as well as mature pharmaceutical company brands.

As a healthcare entrepreneur and anthropologist, David has worked for more than 25 years to advance the cause of patient education and well-being. David is passionate about human engagement and consumer behavior and is a thought leader in the life sciences for his use of ethnography and design thinking as tools to improve patient understanding and education.

David resides in Jupiter, Florida, with his wife Diane and a dog called Oliver.