Kristy Castleton is the Founder and CEO of Rebel & Soul, a multi-award winning socially conscious Neuroexperience agency who apply a proprietary neuroscience methodology called INVOLVE®, to produce highly memorable marketing and live event experiences.
The agency works with some of the world’s leading brands and agencies to create marketing campaigns that pack a memory laden punch. Think emotion tracking wearables, gamification and oversize holograms (of Sir Richard Branson amongst others…) teamed with world class DJ’s and out of this world food and drink.
Kristy’s vision is to drive global marketing from an art into a science. With Campaign Asia Women Leading Change Innovator of the Year and Entrepreneur of the Year awards, and her agency currently holding the title for Experiential Agency of the Year, it’s clear that her unique application of science to memory making is driving her closer toward her goal.
www.rebelandsoul.com
https://www.linkedin.com/in/kristycastleton/