Tom Ray

Tom Ray is Executive Vice President of JDA.media, an international media sales training and marketing consulting firm dedicated to driving substantial revenue growth for local and national Media Companies in the English and Spanish language space.

From radio to broadcast and cable television to 5 years in digital development and marketing, Tom’s diverse background gives him a unique perspective on driving results for the LOCAL advertiser.

For more than 20 years, he has conducted in-person and virtual client events across the country, where he helps sales teams and advertisers discover what works… and what doesn’t… in local advertising. His books, Branding is OUT, Results are IN! Lessons for the LOCAL Advertiser, and Recession Lessons: Selling Through Adversity, are focused on helping advertisers and media sellers achieve results with advertising, in prosperous times and in times of crisis.

Tom is a member of the National Speakers Association and has achieved the Certified Speaking Professional (CSP) designation. Whether it’s speaking to the National Association of Broadcasters (NAB), a State Broadcasters Association event or in front of a group of local advertisers, he delivers thought-provoking content with his high energy persona.