Joerg Niessing

Joerg, a member of the faculty at INSEAD, is a globally recognized leader on digital transformation, digital strategy, customer-centricity, and data analytics and has authored a series of reports and frameworks on these topics. He is known for his pioneering work on digital transformation of the customer experience.

As an experienced strategy consultant and start-up mentor, Joerg helps companies drive uncommon growth through customer-first, digital transformation. Joerg has worked and advised many companies across industries such UBS, Cisco, eBay, United Healthcare, PepsiCo, T-Mobile, United Airlines, Samsung, Electrolux, Cartier, Schneider Electric, Zurich, Swarovski, or GE.

At INSEAD, Joerg teaches global executives and MBA students on digital strategy, digital transformation, CX strategies, brand management and data analytics & customer intelligence. He is the programme director of INSEAD’s flagship programmes “Leading Digital Marketing Strategy” and “B2B Marketing Strategies”. Joerg has designed, directed, and delivered executive education programs or workshops for hundreds of global companies in over 30 countries such as Google, IBM, Diageo, Roche, Société Générale, Kone and PwC. He has been awarded multiple times for his teaching and programme direction over the last few years.

Joerg published more than 20 academic cases and won the best marketing case award by the Case Center in 2018 for his case on Accor’s digital transformation.