Ken Ungar

Ken Ungar is the president and founder of CHARGE, a sponsorship marketing agency that helps brands and properties unlock the power of sponsorship. Since 2006, CHARGE has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, American Motorcyclist Association, Sports Car Club of America and over fifty professional athletes in the NFL, NASCAR and IndyCar.

Ungar has worked as a marketer, league representative, event promoter and business leader at the highest levels of professional sports. He is an attorney and has been a member of the American Marketing Association and the Sports Lawyers Association. Ungar was certified by the American Marketing Association as a Professional Certified Marketer (2020) and by the NFL Players Association as a Player Contract Advisor (2014).

His experience in sports business, personal branding, media training, sponsorships and endorsements as well as agents and legal issues led him to author "Ahead of the Game: What Every Athlete Needs to Know About Sports Business." In 2020, Ungar published "Sponsorship Strategy: Practical Approaches to Powerful Sponsorships."

Ungar's media interviews have been carried by numerous shows and outlets, including ABC News, Advertising Age, Associated Press, Chicago Tribune, CNBC, CNN Money, ESPN, Forbes, Fox Business, Fox News, "Good Morning America," Los Angeles Times, New York Times, Sports Business Journal, Sports Illustrated, USA Today, Washington Post and "World News Tonight."

From 1997 through 2005, Ungar served as Chief of Staff of the Indianapolis Motor Speedway and Senior Vice President for the Indy Racing League (INDYCAR). Before entering sports, Ungar achieved success in other business arenas. He began his career as a practicing attorney where he directed legal matters for corporate clients. Ungar then moved to public service, where he served for four years as deputy chief of staff and executive assistant for government operations for Indiana Governor Evan Bayh.Ungar is a graduate of Indiana University with a bachelor's degree in political science and business administration. He went on to graduate from Columbia University with a law degree.