Dan White

Dan is a marketing and insights innovator. His contribution to the industry includes identifying what makes global advertising effective, scrutinising the potential for viral, search and ’depth’ marketing, and championing innovative marketing measurement techniques.

His frameworks and visualisations have influenced generations of marketers and are built into the world’s leading brand measurement, media evaluation and copy-testing systems (BRANDZ, CrossMedia and Link).

Dan’s career includes a decade as a marketing analyst, another as a brand and communications consultant and a third as a Chief Marketing Officer. This unique blend of expertise ensures that his writing is based on robust evidence and a wealth of practical experience.