LAURA FISH (guidetovisioneering.com) is a designer and strategist focusing on bold product vision to shape big real-world change. Through 15 years of vision and design work in digital product development and user experience, she has consistently influenced major enterprise
decisions. This guide reflects hard lessons she’s learned and deep expertise she’s gained in earning influence and harnessing power. Call her the Visioneering(SM) sherpa, here to guide the journey.