da sachin sharma

Da Sachin Sharma is a Mumbai-based creative director, AI filmmaker, author and educator with over eighteen years across film and advertising — and one of the earliest Indian professionals to take generative AI from experiment to broadcast delivery. Which is a careful way of saying: everything the machines are now doing to creative careers, they did to his first. He didn't give speeches about it. He crossed — and then spent years teaching thousands of others how.

His studio's work sits at the frontline of India's AI-creative wave: AI music videos for legacy music labels, campaign films for national television, large-scale World Cup football campaigns. He works as a director first and a technologist second, and it shows — his prompts read like shot lists, not spells. He is the founder of X DOT AI, his consultancy and content platform, and serves as Guest Faculty at the Indian Institute of Creative Technologies (IICT), Mumbai, the government-backed national institute for creative technology, where he trains the next generation of India's creative professionals.

He is the author of Prompt DOT AI, now in its fifth edition and widely used as a working handbook by India's AI-creative community — and of two books written entirely by hand: Emotional Gully, his Hindi-Urdu verse, and Why You Do This To Me, a collection of unsent messages on love and loss. The Warrior Who Put Down His Bow is his first fable — the book he wrote for everyone who ever sat across from him in a training room wearing the 2 a.m. question on their face.

He is also a solo traveler and a collector of strangers' stories. You might find him in a corner café nursing a slow coffee, or at Bandra Bandstand as the evening comes in, shaping a new emotion, a new thought, a new story. He still wakes most mornings with a melody in his head and records it into his phone — which is, he insists, still the only step of his process no machine has learned.

"I'm Da. See you at the corner table."