James A Hickman

James A. Hickman is a Sports Nutritionist, Exercise Physiologist, and Strength & Conditioning Coach with many years of experience in helping people to improve their health and performance. James often receives praise from his clients and colleagues about his ability to communicate with anyone in a language that is understandable but rich with detail. James began his interest in sport science and nutrition at a young age while being recruited to play college basketball in the USA. This passion to improve his performance developed into a desire to help others achieve their goals and into a career in facilitating behaviour change.

James studied Human Biosciences at the University of Plymouth and Sport and Health Sciences at the University of Exeter. While working as an Exercise Physiologist, James completed a professional diploma in Health and Well-being Physiology, became certified as a Strength and Conditioning Coach with the National Strength and Conditioning Association (NSCA), and certified as a Sports Nutritionist with the International Society of Sports Nutrition (ISSN). James is an Accredited Anti-Doping Advisor for UK Anti-Doping (UKAD) and has previously worked as an Expert Panel Reviewer for the British Association of Sport and Exercise Sciences (BASES).

As a healthcare professional and performance specialist, James can critically analyse all of the available scientific information on nutrition, supplements, exercise, and performance and deliver clear evidence-based guidance that everyone can follow to achieve their goals. James’ passion to help others is evident in his writing, through his careful attention to detail and desire for everyone to have access to the best advice and guidance. James spends the majority of his free time with his wife Lucy in London where they enjoy exploring the city and trying new cuisines. James is an avid reader and learner, having taught himself to speak conversational Spanish and to play the guitar. James is now retired from coaching and playing basketball but still stays active through gym-based training, swimming, and running.