Can Uslay

Rutgers Business School Professor Can Uslay received his MBA and Ph.D. from the Georgia Institute of Technology. His research interests lie broadly within marketing strategy and theory construction. He is a recipient of the NJ Bright Idea Award, Chancellor's Teaching Excellence Award, the Valerie Scudder Award, MAACBA Teaching Innovation Award, WDI Global Case Writing Competition Award, AMA EMSIG Gerald Hills Best Paper Award and Abdul Ali Promising Research Awards, and several Dean's awards for outstanding scholarship, teaching, and service. His research has been presented in various international conferences and published in the leading academic journals. He has co-authored four and co-edited four books, and over seventy articles/book chapters/sections (eight in re-print). Among these, The Global Rule of Three (2020, Palgrave MacMillan) was a finalist for the AMA Leonard L. Berry Marketing Book Award. He has served RBS as Vice Dean for Academic Programs and Innovations (2019-2022), Vice Dean for Innovation and Strategic Partnerships (2022-2023), and AMA as Chair of the Entrepreneurial Marketing SIG (2014 – 2021). He currently serves as Associate Editor for the Rutgers Business Review, and the Journal of Creating Value, and a DSEF and AEF VPP Fellow. His work experience prior to academia includes various organizations/functions such as internal consulting at a conglomerate, international marketing of consumer electronics, and assisting the State of Georgia for high-tech based economic development.