Keith Fraser is the founder and pioneer of Cojones, the cheeky yet profound code for living
successfully and authentically. He is also a Master Practitioner of NLP as well as an exponent of
Transactional Analysis (TA) furthering his deep understanding of the art of persuasion and
what makes people tick. Keith has a wealth of experience in business, sales, and property
investing, as well as entertaining and inspiring audiences internationally with his mix of
straight-talking theories and hilarious anecdotes. Keith is the host of Cojones TV and has
interviewed Arsene Wenger, Ross Kemp, Sarah Willingham and Alastair Campbell to name but
a few. Keith is based in London.