Jair Ribeiro

Jair Ribeiro is a Brazilian AI and data leader based in Gothenburg, with years of experience working across Europe. He helps companies utilize AI responsibly in real-world applications, from sales and aftermarket to warranty and parts. His focus is on governance, ethics, and measurable outcomes under EU regulations, such as the GDPR and the AI Act.

At work, he links AI, business analysis, data science, and human-centered design. Jair speaks Portuguese, English, Spanish, Italian, and Polish, and is learning Swedish. A father of three, he mentors young people and supports inclusion and cross-cultural learning.

With roots in design and photography, he writes clear, practical books that turn complex ideas into tools leaders can use.