James Seligman

James Seligman is a retired Principal Fellow of the Marketing Subject Group at the Business School at Southampton University, Highfield Campus. He is a recognised teacher and researcher of Marketing in Higher Education over the last 13 years. With 30+ years of blue-chip international brand experience, his insight and passion for marketing are clear. A fellow of the Chartered Institute Marketing, he has a PhD in 'The Online Experience in Online Communities' after completing a master's and two undergraduate degrees; he also is a Neuro-Linguistics Practitioner.

The author of books and journal articles, his research interests lie in management and marketing, focusing on insight, analytics, communications, brand and behaviour. His books include 'How to construct a Business Plan'; 'Smart Thinking, The Essence of Strategy in the New Millennium'; 'Customer Experience Management.'

His papers include 'The DNA of Marketing'; 'Service Experience Phenomena'; 'Dialectic Inquiry Does it Deliver?' 'Creating Value in Education Marketing'; 'Loyalty influencing Factors of Business e-commerce on students'; 'How can Marketing Academics serve Marketing Practice.' (See works. bepress.com, selected works by Dr James Seligman).

His career started in Australia working as a Group Brand Manager for AMATIL the Coca-Cola Bottlers; he then moved to the parent The Coca-Cola Export Corporation.

During this period, he was asked to become the Operations Manager and then Director for Pepsi Co in the Asia Pacific Region.

Having done this task for years, he was invited to join Smith Kline Beecham as the Marketing Director. He stayed for some five years, being asked to join Speedo as the Worldwide President and turn its fortunes around. He completed over eight years—moving revenues from $80m to over $400m with consummate profit growth. He then was asked to become the CEO of the Commonwealth Games, the second-largest sporting event in the world, working alongside politicians and royalty. Upon completing this task, he joined The Timberland Company as VP for all markets outside the domestic USA market, focusing on reconstructing the European business. Experiencing work in the commercial world, he decided to change course. He became an academic working for the University of Derby, Combined Universities of Cornwall and the last eight years at the University of Southampton. While not on duty at the university, he spreads his time working with industry support groups, charities and supporting start-ups, MBO's to be successful.

James Seligman was born in Europe, the son of an entrepreneur and Naval officer; he was brought up and educated in Australia.

His career has taken him to work in numerous international markets to take on many challenges where his knowledge and spirit for marketing and management has proven successful many times. On retirement, he will focus on writing, consultancy and being a visiting educator in marketing.

E-MAIL - jseligman@talktalk.net