Chris Averill

Chris Averill - London-based, dynamic and entrepreneurial leader with 25 years fronting innovative businesses. Chris led the inauguration of the World’s first interactive TV service in 1996 at HomeChoice, followed by a move to BUPA that saw Chris launch their first website. This led to a successful career at Andersen Business Consulting where he built their digital customer experience team, a first in the world of the Big 5 Consultancies.

In 2003, having left Andersen, Chris founded We Are Experience (WAE) to bridge the gap between large ad agencies and their global client base. The successful growth of the company saw their New York office open in 2011 ending in a trade sale of the business to Globant in 2016. Chris is now a coach advising business founders who are undertaking their own growth and sales journey, he is an angel investor and adviser with a focus on health tech, is a mentor with the Prince's Trust and an advocate for the charity Missing People. Chris is a father of two, has a private pilot’s license and a love for sailing