Nicholas Ind is a Professor at Kristiania University College in Oslo and a Visiting Professor at ESADE in Barcelona and Edinburgh Napier University. Prior to becoming an academic, Nicholas had a 30 year career as a brand consultant in Stockholm and London. He has helped pioneer three areas in brand management: internal branding, co-creation and conscientious brands. He is the author of 16 books that have been published in 9 different languages, including Living the Brand, Brand Together, Brands with a Conscience, Brand Desire and Co-creating Brands. Nicholas has a PhD in Media Philosophy from the European Graduate School in Switzerland.