Atilla Wohllebe

Atilla Wohllebe works as a Professor for E-Commerce and Digital Business Models at the University of Applied Sciences Wedel, Germany, and is responsible for the e-commerce study programs at Bachelor and Master level. He has published several books, book chapters and academic papers and presented his research at various conferences. Prior to his university career, Atilla Wohllebe was employed in leading German e-commerce and retail companies. He is a member of the German Society for Online Research (DGOF) and the International Association of Online Engineering (IAOE) and part of the expert advisory board of the Greenbaker Foundation. For his PhD in Management & Organizational Sciences from MATE Hungarian University of Agriculture and Life Sciences, he researched in particular the consumer attitude towards mobile apps in retail.