Nitin Kumar

Nitin Kumar is a technology CEO with two exits and 28 years in startups, Fortune 100 companies and global consulting firms. He led an IT operations software company through a complete pivot, which earned him Top CEO of the Year from the CEO World Awards in 2020, and he later pivoted a legal technology company to exit after rebuilding it as a product business. CEO Today featured him as the Master of the Business Pivot in April 2020.

Pricing is the discipline he is best known for, and Pricing AI Products draws on it. He has closed more than 1,000 enterprise sales deals and advised more than 100 corporate, private equity and venture-backed companies on pricing, product and go-to-market pivots, and the SaaS-to-AI pricing moves he leads typically bring in 2.5 to 3 times the revenue of the price they replace.

He led large global teams at Hewlett-Packard and Deloitte, held leadership roles at PwC and FTI Consulting, and is a former management consulting partner. Today he is co-founder and CEO of The F* Word, AI-native workflow software for apparel brands and manufacturers. His other books are The Startup Pivot Playbook, built on a database of 75 scored company pivots, Who Makes Money in AI, The Startup GTM Diagnostic, The Startup Product Diagnostic and The AI Pivot for Fashion Brands.