Chris Madden

After a long, successful career in sales, Chris fell into the transport industry and loved it from the start. Over time, she was promoted from sales into managing positions. For the past fifteen years, Chris has run the operations side of

Smart Send, a company she created with Steven.

Chris believes there are fundamental mistakes eCom- merce businesses make from the start and is passionate about educating online businesses on how to maxi- mise their deliveries by selecting the right last mile delivery partner(s).