CARLOS FERRER didn't have life handed to him on a silver platter. He started from the bottom, with the odds stacked against him — and learned early on a brutal lesson: no one was coming to save him. A trained engineer and a self-taught trench strategist, he has spent over thirty years fighting on the front lines of Information Technology, global sales, and high-performance team management at tech giants like Evolutio, BT, T-Systems, and Siemens. He's a relentless executor who knows exactly how to win in the corporate major leagues.
But it was exactly there, at the peak of the pressure, that he uncovered the great trap of our century: you can bill millions and hold an iron-clad status, but if your peace of mind depends entirely on your boss or your paycheck, you're disgustingly poor.
That's when he made the most important executive decision of his life and chose to be born twice. Biology handled the first time; he engineered the second one himself, triggering his own ignition system to seize absolute command as the true CEO of his life.
Today, under his Digital2human philosophy, he champions one blunt truth: in a world where Artificial Intelligence devours everything, the only real competitive edge that will save you from extinction is your humanity, your judgment, and your instinct. The machine spits out the data — you're the one who brings the rock and roll.
As the author of the bestselling «Sé el CEO de» (Be the CEO of) trilogy and the breakout new release «Nacer dos veces» (Born Twice), he pours his energy into injecting a disruptive vision into a new generation of leaders no longer willing to half-survive or live life on autopilot.
You can connect with him on LinkedIn (carlosferrersotillo) and on X (carlosferrersot).