Bill Sullivan is a veteran of the multi-media wars, starting from his days in the newspaper business and moving on to multiple forays into Internet publishing. A graduate of the University of Texas at Austin, he has worked at the Austin American-Statesman, San Jose Mercury News and Houston Chronicle. Internet credits include misadventures at Yahoo and America Online in addition to other cyber projects that worked out about as well. Along the way, he spent several years as would-be "heir apparent" at Southland Athletic Manufacturing Company, a sports uniform producer owned and operated by his wife Rebecca's family. When that proved to be a very bad idea, he assumed he was done with making pants and jerseys, not to mention with sharing cocktails with his father-in-law. But fate had other ideas. Decades later, as the business began to fail, someone from the family clearly needed to intercede. "Luckily," Bill was available to begin the process of shepherding an old cash cow along its path to the corporate slaughterhouse. This is the strange, frustrating, and occasionally humorous story of a man whose daily charge was simple: To figure out a way to put himself out of work as quickly as possible.