Rajkumar Venkatesan

Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration at the Darden Business School at the University of Virginia. Raj has written about and taught quantitative marketing to MBA and executive education students worldwide. At Darden, he teaches digital marketing, marketing technology products, and marketing analytics. His experience in these courses he translated into a book, Cutting Edge Marketing Analytics, published by Pearson Education in 2014. More than 250,000 individuals have participated in his Coursera course on marketing analytics.