Ivy Caldwell

Ivy Caldwell is a Certified Master Life Coach, Certified Trauma-Informed Coach, Ordained Elder, author, speaker, podcaster, and the founder of Footprint Enterprises LLC. With over 25 years of experience serving women, children, youth, and families, she has built a body of work rooted in one unwavering conviction: healing is not just personal. It is generational.

Operating under her personal brand, Stepping Into ANEW You, Ivy has dedicated her career to walking alongside women who are carrying wounds they were never given the tools to address. Her audience is the high-functioning woman who shows up for everyone around her while quietly struggling within. Ivy meets her there, with honesty, faith, and a no-nonsense approach to real transformation. As the founder of Footprint Enterprises LLC, Ivy has developed a comprehensive suite of healing and empowerment resources that span coaching, publishing, youth education, and community engagement. Her coaching programs, including the ANEW You Freedom Group Coaching Program and the ANEW Freedom MasterClass, guide women through a structured process of confronting unhealed pain, breaking generational cycles, and stepping into the identity God has always intended for them.

Ivy is the author of multiple published books and journals, including her widely received title Expose It, and is the lead curator of the Transitioning to the Other Side anthology series, a faith-rooted grief resource that has now grown to four published volumes with a fifth in development. Her children’s book series, published through Footprint Enterprises LLC, addresses emotional wellness themes for young readers and is actively distributed to schools and pediatric offices across New York State.

As the creator of the ANEW Youth SEL Learning Series, Ivy brings trauma-informed Social Emotional Learning to children from PreK through Grade 6. The program, which includes a 117-page student workbook and six facilitator discussion guides, is designed for schools, after-school programs, churches, and youth-serving organizations. It reflects her deep commitment to reaching children early and giving them the emotional tools that too many adults are still searching for decades later.

Ivy is also the host of the Stepping Into ANEW You Podcast, which has reached listeners in 96 countries and continues to grow as a trusted voice in the global healing and faith community.

Her community presence in Monroe County is equally significant. She serves as a volunteer committee member for the YWCA of Rochester and Monroe County Empowering Women Luncheon and has proposed a quarterly ANEW Day session series to bring healing and encouragement directly to women in housing, recovery, domestic violence support, and family resource programs. Ivy has been featured as a guest on media platforms including the Woman Witness Podcast and has spoken at regional and national events on topics of trauma, identity, generational healing, and faith.

Ivy Caldwell is not just building a business. She is building a legacy, one healed woman at a time.