Leonardo Moura

Leonardo Moura is an executive, researcher, and professor with over 20 years of experience in the media and consumer sectors. He investigates contemporary transformations in the nature of work—a subject he explored in depth during research periods at the University of Technology Sydney (Australia) and the University of California, Irvine (USA). He teaches at the graduate level at Faculdade Cásper Líbero and has authored four books on communication, content, and business, including *Conteúdo de Marca* (Branded Content), a finalist for the 2022 Jabuti Award. At Globo, he led the Market Intelligence and Paid Content Products divisions for TV and streaming, developing strategies for brands, content, and business across digital platforms.