Wided Batat

Dr. Wided Batat is the founder of the modern experiential marketing mix and its 7Es tool. She is a professor and doctor of experiential marketing and leading expert in youth marketing, customer experience and digital transformation. As a university researcher, entrepreneur and international speaker, Wided directs and carries out significant research in experiential marketing in France, Europe, the United States, Asia, and the Middle East. With over 15 years of experience in the field, and combining scientific research and field experience, Dr. Batat transforms organizations by providing innovative market research and consumer insights. Her expertise can help businesses to have an eternal perspective of innovation, profitability, progress, and performance. She has also published many books in the field, and her 2019 best-selling book Experiential Marketing is invaluable for consumer behavior, marketing experts, and executive teams. Follow her on Twitter @BatatDr and Linkedin @Dr. Wided Batat