Robert Buday

Since the late 1980s, Bob Buday has been regarded as a pioneer in the theory and practice of thought leadership — well before the concept became widely adopted and loosely interpreted. He and his team at his firm, Buday Thought Leadership Partners LLC, collectively bring decades of experience in helping business-to-business companies become widely recognized and richly rewarded for their expertise.

Over the years, Bob has become one of thought leadership’s recognized statesmen. His two firms, Bloom Group and Buday TLP, have provided thought leadership strategy, content development and marketing services to such companies as Tata Consultancy Services (TCS), Simon-Kucher & Partners, Deloitte, Accenture, EY, Microsoft, CSC, AlixPartners and a range of smaller B2B firms. He has served as a trusted advisor and confidante on thought leadership to organizations (for- and non-profit), executives and professionals hoping to bring their expertise to a wider audience and gain business as a result. Bob’s timeless approaches for developing and marketing compelling content have been cited and adopted by numerous firms.

Bob advises clients on how to create thought leadership strategies, develop compelling content, and attract a large audience to that content. He has helped clients develop and publish dozens of opinion articles in the world’s most prestigious business and management publications: Harvard Business Review, Forbes, MIT Sloan Management Review, Financial Times, Bloomberg BusinessWeek, and others. He also has helped several clients conceptualize, develop and publish best-selling books. Bob has been lead researcher on six thought leadership marketing studies over the last ten years.

Bob is also a teacher who has been generous in sharing his advice to peers and newcomers alike. He has been a featured presenter at conferences. He can be reached at bob@budaytlp.com and you can learn more at budaytlp.com.