Adam Albrecht is the author of Build Your Own Damn Business and What Does Your Fortune Cookie Say? He is the Founder and CEO of the advertising and ideas agency The Weaponry, which he founded in 2016 after a career working on iconic brands at renowned agencies Cramer-Krasselt, Engauge, and Moxie, in roles ranging from copywriter to Chief Creative Officer. He is a sought-after keynote speaker and writes regularly on Substack and publishes Adam’s Good Newsletter. He lives in Mequon, Wisconsin with his wife, Dawn, and their three kids. The first thing he does every day is put a smile on his face.