Greg Gifford

Greg Gifford is a Salesforce practitioner, technology leader, architect, and author with two decades of experience helping organizations solve complex marketing and customer engagement challenges. As a Salesforce MVP Hall of Fame member, Salesforce Marketing Champion, writes a Salesforce focused blog (gortonington), periodic content creator, and speaker - Greg has built a reputation for translating complex technology into practical, real-world guidance (usually with a joke or pop culture reference sprinkled in).

For much of his career, Greg specialized in Salesforce Marketing Cloud Engagement, designing enterprise-scale customer journeys and automation frameworks for some of the world's largest brands. Today, his work and experience expanded to include Data 360, Agentforce, Marketing Cloud Next, and the practical application of AI across the Salesforce Ecosystem. Rather than chasing industry hype, he believes the best technology is the kind that quietly solves real problems.