Manuel Stegemann

In addition to his professorship, Manuel Stegemann works as a coach, trainer and author. His interests are in the many interfaces between psychology, marketing and statistics. In particular, consumer decision behavior, the stimulation of more sustainable consumption behavior and quantitative methods in marketing are his areas of expertise.

CV in brief:

Since 2021: Professor of Market and Advertising Psychology and Marketing, FH Bielefeld.

2018 - 2021: Professor of Marketing and Statistics, Kiel UAS

2014 - 2018: Partner of a management consultancy for the German healthcare sector

2014: Completion of doctoral studies in business administration/marketing, WWU Münster

2011 - 2014: Research assistant at the Marketing Center Münster, WWU Münster

2010 - 2011: Consultant at a global management consultancy, focus on Marketing & Sales

2009: Degree in Psychology with focus on HR, Marketing and Statistics

Translated with www.DeepL.com/Translator (free version)