Alexei Chapper

**Dr. Alexei Chapper** holds a Ph.D. and a Master’s degree in Law from the Pontifical Catholic University of Rio Grande do Sul (PUCRS). He is an attorney, public speaker, and former university professor with over a decade of experience in higher education. Throughout his academic career, he has received eight national awards for his research and scholarly work.

Passionate about communication and human behavior, he believes that asking the right questions, understanding people, and expressing ideas clearly can transform relationships, opportunities, and outcomes.

His approach combines academic knowledge, professional experience, and references to cinema to make complex concepts accessible, engaging, and applicable to everyday life.

He is the author of *A Arte de Conduzir: Como transformar conversas em decisões de compra* (*The Art of Guiding: How to Turn Conversations into Buying Decisions*), a book that introduces the CENA Method through five lessons inspired by iconic films, helping readers develop their communication, negotiation, and sales skills.

More than simply teaching sales techniques, his work encourages readers to understand that influence is not about applying pressure, but about creating the conditions for good decisions to happen.

Alexei lives in Balneário Camboriú, Santa Catarina, Brazil, with his wife and their twin sons.