Dan Nowlin

Dan Nowlin has long been a legend in the retail industry for his culture-shaping ability and his proven track record in delivering comparative store growth. His ten leadership principles proudly adorn the back rooms of hundreds of stores and are etched in the hearts and minds of the thousands of leaders he influenced throughout his 40-plus-year career. His story is a candid journey – part memoir and part master class in life. A must read designed for those leaders who are in search of their authentic selves and being the best leader they can be.

Dan artfully blends the deeply personal story of his family with the lessons he learned in the business world and boils it down to one principle: People Work For People. It is just that simple. No truer words have been spoken. In a business world that is currently being defined as The Great Resignation, it is critical for organizations to understand that the only way to change the outcome AND drive results is to fundamentally alter the way they lead their teams. This metamorphosis has changed the face of retail forever.

Dan’s homage to his family—his wife, kids, and grandkids—is a stark reminder to every business powerhouse and perfectionist that life is short and we need to balance our work selves and our home selves. When all is said and done, work is a part of life, not the other way around.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

—Maya Angelou