Kate DiLeo

An “accidental brand strategist” who originally intended to pursue a Ph.D. in Anthropology, Kate DiLeo discovered the power of branding during her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job.

Kate overcame, honed her craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition.

That pitch, which Kate calls, “The Brand Trifecta,” is rooted in her firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points offers the prospect all the information they need to opt-in and say, “Now that’s interesting. I want to have a conversation.” Throughout her career in both agency and corporate settings, she pursued her branding side hustle until 2019, when she turned it into her full-time business.

Kate is honored to have worked with more than 200 brands across 20 sectors. She is passionate about partnering with founder-led organizations that desire to craft an authentic, purpose-driven message to effectively get more prospects to the table, more users who click, and more customers who buy.

Follow Kate:

LinkedIn/in/katedileo

KateDileo.com