Helen Bao

Helen Bao is a Professor of Land Economy at the Department of Land Economy, University of Cambridge. Helen’s research focuses on government policy and interventions that facilitate market operations and mitigate market failures in urban settings, such as sustainable urbanisation and housing affordability. On the technical front, she specialises in the application of behavioural insights and hedonic price modelling in land and housing markets. Helen’s book, “Behavioural Science and Housing Decision Making: A Case Study Approach”, pushes the teaching and research frontier of behavioural urban studies.