Dan Antonelli

Dan Antonelli is the Founder & CEO of KickChargeŽ Creative, the world's leading branding agency dedicated exclusively to the home service industry. Over the past 30 years, Dan and his team have created more than 3,000 brands for contractors across North America, helping companies transform their businesses through strategic branding, vehicle wraps, websites, digital marketing, and brand positioning.

A nationally recognized branding expert, speaker, and bestselling author of multiple books on branding and logo design, Dan has spent his career proving that great branding is more than looking better. It is one of the highest-return investments a home service company can make. His work has helped contractors increase average tickets, improve close rates, reduce marketing costs, attract better employees, and build stronger, more valuable businesses.

Dan's work has been featured by Entrepreneur, Inc., MSNBC, Contracting Business, Plumbing & Mechanical, HVACR Magazine, SignCraft, and numerous other business and industry publications. His signature approach to branding and fleet design has influenced thousands of home service companies and helped redefine what modern contractor branding looks like.

When he's not speaking at industry conferences or writing about branding, Dan continues to lead KickCharge's mission of building brands that don't blend in because he believes the strongest brands don't just look different. They perform differently.