Shaun Tomson

Shaun is a leadership activist and lectures widely on the Code Method, a high-impact program that activates the power of purpose throughout an organization to improve engagement and performance.

As an entrepreneur he founded, managed and sold two market leading, international clothing brands – Instinct in the 80’s and Solitude, which he co-founded with his wife Carla, in the 90’s.

He is a former World Surfing Champion, has been described as the world’s most innovative tube rider, one of the greatest surfers of all time (Surfing Magazine 2004), and one of the most influential surfers of the century (Surfer Magazine 1999). Along with a small group from Australia and Hawaii, he is recognized as one of the architects of professional surfing.

Shaun is the author of Surfer’s Code; The Code -The Power of "I Will”; and the recent #1 Amazon best seller, The Surfer & the Sage.

He produced and co-wrote the award-winning documentary film Bustin’ down the Door, a dramatic story of how a group of young Australians and South Africans created professional surfing and built a multi-billion-dollar industry.

He is a Business Finance graduate from the University of Natal, holds a Master of Science in Leadership from Northeastern University, and is an inductee in the US, Jewish and South African Sports Halls of Fame.

Shaun has lectured across the world and inspired corporations like General Motors, Cisco, Price Waterhouse, Google, Disney and The Gap.

He was voted environmentalist of the Year by the Surfing Manufacturers’ Association, is a former board member for Surfrider Foundation and Santa Barbara Boys & Girls Club, and is an ambassador for Boys to Men Mentoring.

He lives in Montecito, California with his wife Carla and thirteen-year-old son Luke.

His mission is to help individuals activate their own personal Code to create a positive wave of purpose for a better life and a better world...