Preethi Srinivas

Preethi is a user experience researcher at an American multinational technology company. She holds a PhD in Human-Computer Interaction from Indiana University and a Masters in Computer Science from Miami University. For over a decade she has worked in multiple domains, focusing her work on uncovering people’s behaviors, needs, and motivations to build intuitive and enjoyable products and services that empower people and change their lives in meaningful ways.

A few years ago, she accidentally landed on some online spiritual discourses by some well-renowned Vedic Scholars, which planted the seed for her to embark on a lifelong quest in advocating for human-cow friendship through acts of love and selfless service. She continues to volunteer in-person and remotely assists in different capacities, multiple cow shelters and sanctuaries across the globe. This book is her first endeavor at advocating for reviving the broken relationship between humans, cows and bulls.