Rita Sheth

Rita Sheth is an entrepreneur, product designer and writer exploring how ideas become products, businesses and forms of creative expression. Her work sits at the intersection of product creation, emerging technology, design and entrepreneurship.

She is the founder and CEO of Mercury Dasha, an AI-led platform that reimagines product development and brand building, a former lawyer and Oxford University PPE graduate.

Rita has built ventures across SAAS, fashion and creative products, digital and gaming products and AI - bringing together commercial strategy with design-first thinking - and writes frequently on these topics in her blog.

Her writing focuses on the process of creating and building: how people find ideas, test them, shape them, express themselves through them - and turn them into something real - as well as the journey of entrepreneurship and creative expression.

Her writing is down-to-earth and pragmatic - meant to both inspire and encourage real action - for a future generation of founders, creators, dreamers and builders - who want to create more authentically, design more intelligently and build more boldly.