Gregory Cheadle is a multi-talented individual who has dedicated his life to the pursuit of the role of diet and its relation to disease. He believes that health care costs can only be decreased by prevention rather than medication. He received his BA in psychology with an emphasis in physiological psychology and MPA (Master of Public Administration) with a concentration in Healthcare Administration. He also obtained a JD (Juris Doctor - law degree) and is currently pursuing a PhD studying prostate cancer and Theranostics at Loma Linda University. With his extensive academic background, Cheadle has become a prominent figure and has been interviewed by major media outlets such as CNN, ABC, NBC, CBS, Newsweek, people.com, and even made an appearance on the Stephen Colbert Show. Cheadle's primary objective is to educate and inform individuals regarding the consumption of meat and animal products, not inflame or alienate them. He hopes that his work, particularly his recently released book, Milk Madness, will help individuals choose to become healthier and more informed about their health.