Jenny Dreizen

Genevieve “Jenny” Dreizen is the co-founder and COO of Fresh Starts Registry, the first and only platform for everything you need to begin again, including divorce or breakup, moving, career changes, stepping into your truth, or starting again after grief. On the heels of her sister Olivia’s divorce, which prompted Olivia to have an ‘aha moment’ when she realized we needed to reframe the narrative around big life changes, and her own decade-long relationship ending Olivia and Jenny founded Fresh Starts as the first Support Registry and Divorce Registry to help remove the overwhelm of starting over following any big, bold life transition as well as assemble the hype team of experts to support them through it.

Fresh Starts Registry is the only platform aggregating support experts for all life changes while simultaneously supporting the Fresh Starts Experts in their marketing, business, and public relations. Olivia knew that if we could shift the narrative to celebrate and support people through brave life decisions, it would empower them on their fresh start journey. Through her own experience, Jenny realized that her friends and family wanted to help but didn’t know how and she needed help but didn’t know how to ask. The two sisters took their own separate experiences coupled with their love for each other and found a way to create a business based on support.

Jenny’s career began with digital event activations, web design, and workflows. She moved from graphic designer to project manager and then to account manager, expanding her repertoire from design to team management. From her experience in digital, she made the leap into high-end stationery, where she managed and coordinated the conceptualizing, designing, and delivery of wedding invitations, accessories, notecards, personalized stationery, and customized favors. Nevertheless, events clung to Jenny, and she returned to large corporate events and activations. As a technical coordinator, she was integral in producing two BlizzCons, four Bloomberg Global Business Forums, a brand redesign launch event for Hilton Garden Inn, several events for Hewlett Packard, and more.

When the pandemic hit in March 2020, Jenny was confronted with the fact that although she loved the onsite work, and was not keen on the pre-show work of hours in front of Excel spreadsheets despite her love of a spreadsheet. Although the events community soldiered on with virtual events, Jenny saw it as the opportune moment to join Olivia at her thriving Social Media Agency, March Lion Media. Following Jenny joining the agency and taking over graphic design and operations, the agency doubled its client base and reported six-figure earnings.

Jenny is passionate about creating usable, efficient, and beautiful systems to run Fresh Starts to maintain their Experts, Support Specialists, and Freshies. She pulls in all of her knowledge from the various verticals where her expertise has flourished, including being a professional wedding officiant for a decade, to enrich the experience of each person Fresh Starts touches.

Born and raised on Long Island, Jenny graduated Cum Laude from Friends Academy, a Quaker high school, and with honors from New York University, where she studied Religious Studies and Russian. When not planted in front of her multi-screen setup, Jenny might be found baking brownies, working on a poem or essay, or doing her favorite thing - going for a walk and buying herself a little treat.