Bill Riley is a psychologist and recreational golfer who believes golf's mental game strategies can be tailored better to double-digit handicap duffers. Before retiring in 2022, Dr. Riley served for 17 years at the National Institutes of Health (NIH), the last 7 years as the NIH Associate Director for Behavioral and Social Sciences Research. He received his Ph.D. in clinical psychology from Florida State University and spent most Friday mornings in graduate school sneaking in an early round at the Florida State golf course before going to research meetings. Prior to NIH, he served on the faculty of academic medical schools for 15 years. He has published over 130 scientific articles and has nearly 40 years of professional experience relevant to improving behavioral performance. He is also a long-time recreational golfer who has applied his knowledge of psychology and human behavior to mental game strategies tailored to duffers in, "Now That Shot Sucked! Golf's Mental Game for Duffers."