B.K. Sethi

B K Sethi is the president of B K Sethi Marketing Ltd., which he started in 1982, as Food Brokers, Importers, Distributors, and Marketers of authentic brands of Multicultural foods from around the world.

In the mid-1980’s with a great influx of immigrants coming to CANADA from Asia, India, the Caribbean, the Middle East and South Eastern countries, B K Sethi, saw a great opportunity and introduced multinational Authentic Brands of food products from these countries. He convinced the Canadian mainstream retailers, who were noticing a great number of these newcomers and wanted to attract this segment of consumers, to shop at their stores. B. K. Sethi, with his background, experience and marketing education, offered these retailers the concept of offering “Authentic Brands” of multicultural foods recognizable to new immigrants. Enticing them to shop in their stores with memories of ‘home’.

With his persistence and self-confidence, in a short decade, he had Authentic brands of ethnic foods in most of the major supermarkets and expanded the distribution nationally. He promoted the “Ethnic” special events for all ethnicities while promoting their food products and soon ethnic foods were available from coast to coast.

B. K. Sethi has an MBA in marketing with over 35 years of experience in food and beverage, importation, distribution and marketing. B. K. Sethi works as a marketing consultant and has worked with many multinational corporations including Unilever, Kraft Heinz, Robin Hood Multifood, Dairy Farmers of Canada and several foreign trade promotion consulates. His consulting services include Business Strategies, Business Plans, Execution, Distribution Selection, Promotion and Communication.