Described as a “disruption shapeshifter” and an “avalanche helicopter,” Linlin Wills is also a marketing executive, strategist, writer, storyteller, and entrepreneur. Her work has spanned from helping brand agencies such as Ogilvy & Mather and Saatchi & Saatchi and legacy brands such as ESPN Star, MTV Asia, and Tiger Bear, to embracing disruptions and staying innovation powered. She’s also had the honor of stewarding, as a head of marketing, many startups in the precarious “avalanche” market context to create new markets or transform the existing ones and be a potential rocket.
Wills received an executive MBA from INSEAD, an MS in Management Information Systems from the University of Arizona, and a BA in Aerospace Engineering from the University of Science and Technology of China. She is also a motivational speaker in entrepreneurial leadership and advocacy for families and people with disabilities on how to face ANY challenge that presents itself.