Scot Westwater

Scot is the Co-Founder of Pragmatic Digital, a consultancy that partners with brands and their agencies to develop and implement conversational AI strategies that deliver tangible results. With expertise spanning various sectors, the Pragmatic team creates tailored solutions that cater to clients' needs. Scot works closely with restaurant, healthcare, retail, and entertainment organizations to enhance their marketing, customer experience, and operational efficiency. He leverages his 24+ years of design, UX, and digital strategy to create compelling conversational experiences for clients.

Scot co-wrote Voice Strategy: Creating Useful and Usable Voice Experiences (which was a #1 Release on Amazon) with his wife, Susan, and is preparing to launch a new book, Voice Marketing, in September 2023. He has been a featured speaker at industry events such as SEM Rush World Marketing Day, Project Voice, VOICE Global, and VOICE22, and he enjoys giving guest lectures for master-level marketing and HCI classes. Scot also serves as an Ambassador for the Open Voice Network and as an instructor for the Marketing AI Institute.