Matthew Burch

CBD Will It Work For Me? is my first book co-authored with Jonathan Howkins. It's a dive into the world of CBD using what we've learned by exploring the compound ourselves and talking with industry experts making CBD products.

Having been interested in medicinal cannabis and aware of CBD I was enthused to find out more after being commissioned to photograph CBD products. This led to a discussion with Jonathan Howkins at a post-business group meeting lunch, whom it turned out, was already using CBD for sleep problems. To cut a long story short we created a YouTube channel, 'CBD Genie' and a website whilst ending up as roving reporters at the 2022 CBD Show in London.

After this, we became obsessed with a book. We were exploring CBD products and interviewing users, manufacturers, growers and retailers for the YouTube channel and it just seem a logical step to create a consumer guide and share our journey.

We had help. Eight CBD manufacturers have given their views and advice through Q&As we filmed for YouTube shorts. 200 answers to 25 questions. There's a lot to unpack!

Personally, I'm a portrait/business photographer which means I meet and talk with a lot of people. The stories people have, their life experiences and their views of the world, unfold in front of my lens and so often health and wellness are conversational topics. More and more CBD is gaining a wider profile. People are trying it and starting to swear by it; CBD and the various compounds found in the cannabis plant are the 'genie out of the box'.

When you read 'CBD Will It Work For Me?' please review it and spread the word.