Igor Ivitskiy

Igor Ivitskiy is ranked 6th among the 50 Most Influential PPC Experts in the 2026 PPCsurvey ranking, the only Ukrainian on it.

He holds a PhD in Mathematical Modeling from Kyiv Polytechnic Institute and is an Official Google Partner. He has worked in Google Ads since 2006 and treats the Google algorithm as mathematics, not magic. He has authored more than 200 research papers.

He has built campaigns from scratch across 16 languages, work featured in Rich Schefren Steal Our Winners.

He took first place as a speaker at ADworld Experience in Bologna with the Europe Best PPC Case award, and is the subject of an English Wikipedia article.

In 19 Google Ads Secrets, an Amazon number one New Release, he turns that work into clear, practical decisions a business owner can apply the same day.