Thomas D Labaugh Mba PhD

Thomas D. LaBaugh, MBA, Ph.D.

SUMMARY

A senior executive with a strong background in identifying organization needs, assessing and improving staff behavior, and implementing solutions to improve profits, productivity, customer service, and retention. Led positive changes in individual and group behavior in a variety of work environments including medical, manufacturing, education, and not-for-profit. Originated concepts of “Behavior Sense” and “Catalyst” as new leadership approaches. Worked as an executive and marketing consultant for colleges and a hospital. Intimate knowledge of market research, marketing plans, persuasion theory, and creating, writing, and designing collateral material. Familiar with all aspects of business as founder and operator of a Career Consulting firm. Authored leadership articles for a business newspaper and the book “How to Make a Powerful, Positive, Impact.” Taught Marketing in a Master’s of Management program.

EXPERIENCE

President, LaBaugh and Associates-owned and operated for 25 years.

Helped those who lost jobs to find new ones. Developed leadership, coaching, training, and culture change programs. Wrote a 300+ page job search manual covering Career Focus, Resume Writing, Interviewing, Salary Negotiating, and Campaign Management. Created “Executive Rescue” to permanently change the aberrant behavior, and save the careers of, physicians, C-level executives, a psychologist, CEOs, line supervisors, and senior and mid-level managers. 100% of those completing the program, all of whom were about to be fired due to bad behavior, kept their jobs.

Developed a new approach to leadership designed to improve profits, customer service, productivity, and retention including a 20-hour culture change program to move a work environment from “directing” to a more productive “collegial leadership.” Created “Behavior Sense,” and “Catalyst” concepts as well as the “Right Continuum,” and “The Four Wins of Change.” Wrote a leadership and relationship improvement book entitled, “How to Make a Powerful, Positive, Impact.” Published articles on workplace behavior. Developed and delivered leadership programs for Kroger and UPS on team building, presentation skills, customer service, and supervision. Analyzed physician office operations to identify problems and offer solutions.

ADDITIONAL WORK EXPERIENCE

University Vice President for Marketing

Led all enrollment management areas including Admissions (graduate/undergraduate, full, part-time, and nursing), Registration, Financial Aid, and Continuing Education. Trained staff in presentations, systematized paper flows, and created new recruitment collateral material. Developed programs to attract prospects to campus, implemented a persuasion theory approach to communication, counseled students and parents, and streamlined responses to prospects.

Hospital Marketing Director (283 beds)

Created the marketing function by performing market research, target marketing, planning for a Women’s center, obstetrics, osteoporosis, pharmacy, Parkinson’s disease, mobile programs such as echocardiography, a vascular lab, Holter monitoring, mammography, EEG, and cardio-pulmonary services. Created a patient satisfaction survey, identified physician needs, and offered marketing advice to Neuro-Trauma, new laser programs, the gift shop, sports medicine, Lifeline, and cardiac rehab. Trained and supervised a physician liaison.

College and University Marketing Consultant

Created and implemented marketing plans for academic institutions of all types including high school academies and community, technical, two-year, private, state, and special interest colleges and universities. Analyzed every facet of an institution. Conducted market research to identify institutional salient points and images, created marketing plans, implemented new systems, and trained staff in presenting the college information. Results? All institutional clients increased new student enrollments between 10% and 50%.

College Admissions Director

Performed market research on student information needs and created persuasion programs to increase enrollments by 20% in year one. Computerized application systems, evaluated academic records for admission, and counseled students. Designed minority recruitment programs, and new academic programs, hired and trained recruiters, and designed and wrote recruitment materials. Co-founded and taught at the National Admissions Counselors Institute which offered Graduate credit through Michigan State University.

Management Analyst in the U.S. Air Force, Captain with Commendation

Worked intimately with management control and evaluation systems and presented performance outcomes to the Wing Commander. Evaluated and improved the use of manpower, material, funds, facilities, scheduling, and maintenance. Identified unfavorable trends and recommended corrective action. Scheduled combat crews to aircraft in Southeast Asia operations.

EDUCATION

Ph.D., Higher Education Administration, Michigan State University, Lansing, Michigan

M.B.A., Management, Central Michigan University, Mt. Pleasant, Michigan

B.A. Kenyon College, Economics, Gambier, Ohio

Authored books on improving workplace performance entitled: “How to Make a Powerful, Positive, Impact,” and “Wins of Change.” Published several articles in a metropolitan business newspaper about improving behavior in the workplace. Gave dozens of presentations to professional groups on behavior modification, work performance, and relationship improvement. All-American athlete, played piano as a solo entertainer and in several bands, wrote music for, performed, and produced a solo CD.