Lucia Leao

LUCIA LEÃO is a journalist from the Amazon who looks and works at the world. She holds a degree in Social Communication and a bachelor's degree in Law. Still very young, she took “Ita no Norte” in search of professional paths in São Paulo, where she accumulated a professional experience of 40 years in the Brazilian audiovisual sector and became known for her ability as a copywriter, screenwriter, project and people manager. , master coach and storyteller. Throughout her career, Lucia has directed numerous documentaries and news and entertainment TV shows, demonstrating an intense passion for storytelling and engaging audiences. She was executive editor of Jornal Hoje and Jornal da Globo, at Globo in São Paulo and, in the last 13 years, was editor-in-chief of SPTV Second Edition, where she can strongly act in people management, leadership training and increased productivity. . During a gap year, she turned to cross-platform content production. She has written original and adapted screenplays for miniseries, podcasts and documentaries. She also took courses in the United States focused on new technologies, virtual reality and team productivity, with a focus on remote and face-to-face work. She is a pioneer in the use of Artificial Intelligence in the generation of content, insights and data analysis. Her passion for new language models led her to in-depth research into the development of machines that "think" and their impact on people's work and lives. Research that generated the data and facts that feed the guide that is now in your hands.