Craig Arthur

Craig Arthur is a Partner in the global marketing firm, Wizard of Ads, founded by Roy and Pennie Williams.

For the past 26 years, Craig has been studying marketing and advertising for family-owned businesses.

His first book, Making Ads Work, is a deep dive into using mass media for long-term business growth, incorporating insights into the science of the brain and media scheduling strategies.

In his second book, How to Win the Hearts, Money & Loyalty of Profitable Customers, Craig outlines principles for a customer-centric business.

Craig's business experience is deeply rooted in family-owned businesses. His only venture into the corporate world was a two-year stint in radio sales. Craig brings a unique perspective as a marketing consultant to the entrepreneurs he advises.

Craig enjoys life in Townsville, Australia, with his wife Angela, daughter Bridget, Buddy the toy poodle and Kevin the moodle.